About Us

Adam Gilchrist

An About Us page is the first thing a visitor to your website notices. It is the first impression you give to visitors so it has to be good! Your about us page should provide enough information about you company to convince visitors to stay and explore more of your site. The more information you can provide the better. So what should you include?

A great way to start about us is with the basic facts about your company: who you are, what you do, and how you do it. But this information has to go much deeper than that to really be effective. In addition to the basic facts about us page, a great way to begin explaining your company values is with the mission statement. A mission statement can not only tell visitors what your company values are, it can help them understand why those values are important to you and to your customers.